{"id":1283,"date":"2019-06-28T14:10:59","date_gmt":"2019-06-28T14:10:59","guid":{"rendered":"http:\/\/alysondesmarais.com\/?page_id=1283"},"modified":"2022-12-21T00:34:58","modified_gmt":"2022-12-21T00:34:58","slug":"travel-advice-project","status":"publish","type":"page","link":"http:\/\/alysondesmarais.com\/travel-advice-project\/","title":{"rendered":"Travel Advice Project"},"content":{"rendered":"\t\t
*<\/strong>Certain elements of this project have been undisclosed at the discretion of the company. <\/em><\/span><\/p> Team\/Role:<\/strong> Collaborating with the marketing, development, and design team while completing user research and creating the layout\/UI design<\/p> Tools:<\/strong> Sketch and Photoshop<\/p> Problem:<\/strong> There was a lack of organization for informational content on the client\u2019s travel insurance comparison website. There was no central hub where users could easily find helpful travel advice, which served as important marketing material for the website\/company.<\/p> Overview:<\/strong> This project was completed for a travel insurance comparison website where users can browse various travel insurance plans and find articles focussed on traveling. The goal of the project was to create the Travel Advice page which would act as a new way to house articles that existed on the website\u2019s retired blog.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t *<\/strong>Certain elements of this project have been undisclosed at the discretion of the company. <\/em><\/span><\/p> Team\/Role:<\/strong> Collaborating with the marketing, development, and design team while completing user research and creating the layout\/UI design<\/p> Tools:<\/strong> Sketch and Photoshop<\/p> Problem:<\/strong> There was a lack of organization for informational content on the client\u2019s travel insurance comparison website. There was no central hub where users could easily find helpful travel advice, which served as important marketing material for the website\/company.<\/p> Overview:<\/strong> This project was completed for a travel insurance comparison website where users can browse various travel insurance plans and find articles focussed on traveling. The goal of the project was to create the Travel Advice page which would act as a new way to house articles that existed on the website\u2019s retired blog.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Prior to completing this mockup, a great deal of research was completed and many team meetings were attended that provided the information needed to create the structure for this page.\u00a0<\/strong><\/em><\/p> Once the research was completed, and after analyzing this year’s data from the client\u2019s website, there was a solid understanding of who the target users were, and these user\u2019s needs were taken into consideration.<\/i><\/strong><\/p>Travel Advice Landing Page Project<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Research<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
Target Audience <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t